2026: Finally, the Year of Brand Revival?
Let’s not beat around the bush, ‘brand’ hasn’t gone anywhere. Many companies are working hard to ensure every customer touchpoint tells a compelling part of their brand’s story. It is how it should be. Sure, the same companies are also spending on ads, but the balance is right, and they recognise that brand and response […]
Navigating the Nexus: AI’s Impact on Marketing
I’m a bit late to the party here. In my defence, I did start writing this back in May. It was a lot longer, but even in the last month and a half, a lot of it was out of date. So I was looking at ‘search psychology’ from a broader perspective, now I wanted […]
The New Search Psychology
Why users now seek validation over discovery In the past, Google was practically the only gateway for discovering new information or products (sorry, Jeeves). Today, however, search behaviour is shifting (again): people increasingly use Google to validate what they suspect to be true or fulfil their desires rather than discovering something entirely unknown. This recent […]
95:5 Why Brand Building Matters?
I’ve been thinking a lot about measurement in marketing again (when aren’t I?!) Specifically the relationship between spend and results. In the race for growth, many companies pour budget into performance marketing—buying digital ads for quick wins – only to hit a plateau. It got me thinking: Is an ads-only strategy sustainable in the long […]
The Power of Repeated Exposure
Startups and B2B organisations often operate with limited marketing budgets, yet they face the challenge of making their brands known in competitive markets. I’ve worked across B2B and B2C brands, and often, the core thing I’ve been asked for is ‘something new’. New ideas, new campaigns, new strategies, new channels. I’m asked less for something […]
Collective
David beat Goliath My background is in agencies, mostly. Not huge ones, up-and-coming ones who punch above their weight. I always felt we did the ‘right’ work for clients. Often telling them ‘no’ or pushing them to try new things rather than just propping up the status quo. It’s always stuck with me. The further […]
Navigating Southeast Asia
Southeast Asia unlocked: a short(ish) guide to thriving in the region. I originally moved to Malaysia about 6 years ago. My first job was working for a company owned by a person from the UK. I didn’t last long there. I was told, ‘I’d never make it working for a local company’. So, once I […]
Southeast Asia (SEA) is more than a growing market.
It’s fast becoming the strategic gateway to the wider Asia-Pacific (APAC) region. With a population of over 660 million people and a combined GDP surpassing USD 3 trillion, SEA has consistently ranked among the world’s fastest-growing economic blocs. Unsurprisingly, businesses of all sizes are eager to explore its potential for expansion and outsourcing. But what […]
What Does My Brand Mean?
Moving forward, we want to work with good people, do good work, and help businesses grow.
Chinese New Year – Why the coming year of the Snake could be the time to shine in SEA
A somewhat potted overview of CNY (from a Westerner!) This coming Chinese New Year (or CNY, Lunar New Year, or just New Year, as it’s known around various parts of Asia) brings us to the year of the Yin Wood Snake. The Snake is one of the 12 Chinese Zodiac animals and is considered a […]