The New Search Psychology
Why users now seek validation over discovery In the past, Google was practically the only gateway for discovering new information or products (sorry, Jeeves). Today, however, search behaviour is shifting (again): people increasingly use Google to validate what they suspect to be true or fulfil their desires rather than discovering something entirely unknown. This recent […]
The Power of Repeated Exposure
Startups and B2B organisations often operate with limited marketing budgets, yet they face the challenge of making their brands known in competitive markets. I’ve worked across B2B and B2C brands, and often, the core thing I’ve been asked for is ‘something new’. New ideas, new campaigns, new strategies, new channels. I’m asked less for something […]
What Does My Brand Mean?
Moving forward, we want to work with good people, do good work, and help businesses grow.
Year-End Wrap-Up: Building Forward, Together
Moving forward, we want to work with good people, do good work, and help businesses grow.