I really value and enjoy my partnership with W44. We’re in tune creatively, and Yi Wen and the team always deliver. I was especially happy with the work on our character comedian showcase for BBC Radio 4 called ‘Can You Hear Me Now?’, where they helped create superb marketing assets for the project, including a brilliant BBC Sounds image which really punched through on BBC Sounds and short-form content which allowed us to promote across all the key social platforms. I’m very much looking forward to our next collaborative project!