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2026: Finally, the Year of Brand Revival?

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A vibrant nighttime cityscape of a busy commercial district in 2026, featuring a dense cluster of glowing brand advertisements and neon billboards, symbolizing a high-energy era of brand revival and market competition.

Navigating the Nexus: AI’s Impact on Marketing

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A marketing person sitting in front the desk thinking about the AI's impact on marketing

The New Search Psychology

Why users now seek validation over discovery? In the past, Google was practically the only gateway for discovering new information or products (sorry, Jeeves).
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Recent Post

2026: Finally, the Year of Brand Revival?
BrandingCommercialMarketing

2026: Finally, the Year of Brand Revival?

Read More
Navigating the Nexus: AI’s Impact on Marketing
BrandingCommercialMarketing

Navigating the Nexus: AI’s Impact on Marketing

Read More
The New Search Psychology
2025BrandingMarketing

The New Search Psychology

Why users now seek validation over discovery? In the past, Google was practically the only gateway for discovering new information or products (sorry, Jeeves).
Read More
95:5 Why Brand Building Matters?
BrandingCommercialMarketing

95:5 Why Brand Building Matters?

I’ve been thinking a lot about measurement in marketing again (when aren’t I?!)
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The Power of Repeated Exposure
2025BrandingMarketing

The Power of Repeated Exposure

And why you need to stop changing things so often!
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Collective
BrandingCommercialMarketing

Collective

My background is in agencies, mostly. Not huge ones, up-and-coming ones who punch above their weight.
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