WForty4 collaborated with its long-time client, Ageism is Never in Style (AINIS) – an award-winning consultancy – global campaign, and community, to launch the #ILookMyAge initiative. This campaign was designed to align with the mission of ‘Ending the Age of ‘Invisibility’’ and aimed to disrupt outdated stereotypes about ageing. It celebrated the beauty, individuality, and diversity of ageing through a viral, global social media user-generated content (UGC) campaign..
How did we help?
WForty4 worked alongside AINIS Founder & CEO, Jacynth Bassett, to ideate, build and strategise the overall rollout of this viral campaign.
With over 45+ MILLION views, the campaign trended for over 3 months across Instagram, Tik Tok, and Linked In, with global participation from the UK, US, Brazil, India, Israel, Australia and New Zealand. The campaign commanded attention, and proved a vital point to brands and businesses alike: midlife and older women are worthy and crucial audiences that deserve to be authentically represented.
#ILookMyAge continues to be a true movement with sustainability & longevity that continues to spread awareness.
